How to Design a Customer Experience (CX) Strategy
April 22, 2019
The customer experience consulting firm ...
Baby Boomers- A Young Customer Segment
April 7, 2019
These days people resist getting old. It doesn't mean they don't realize they are getting older, and wiser.  They just won't accept the mi...
Four Signs You Need a Rebranding and Challenges You’ll Face
March 17, 2019
Your business is very important to you. You have created it, and you've put a lot of hours into it. But it may be time for you to rebrand your company...
How is digital shaping the luxury industry?
February 13, 2018
At the beginning of 2016, the luxury fashion industry saw digitalisation and eCommerce as one of the top opportunities for busin...
The Fundamentals of a Successful Product Launch Event
April 26, 2017
Luxury product launch events can be complex and stressful to plan, but with the right research, a detailed customer persona for reference, ...
How does a Luxury Brand Extend to Masstige?
April 12, 2017
Luxury brands traditionally target a narrow and exclusive range of high-value customers. These customers operate at the top end of the cons...
Brand Repositioning from Mass to Masstige, from Masstige to Luxury
March 18, 2017
Masstige is a term which refers to a product or brand located between the mass and luxury markets. The word refers to products which are sa...
A Quality Brief for Creating a Quality Content
November 23, 2016
Producing engaging and creative content is a vital part of any luxury brand's marketing strategy. Content helps to build the authority of y...
Understanding the Landscape of Marketing Technology
November 7, 2016
As any marketing manager will appreciate, the field of marketing technology is growing at an exponential rate. As customers use an ever var...
Is The Big Data finally making Marketing and Finance departments like each other?
October 17, 2016
The rise of big data means companies and organizations can now understand who their customers are, and what they desire, better than ever b...