The customer experience consulting firm Walker published a report emphasizing that by 2020 customer experience will overtake price and product as the key brand differentiator. Continue reading
Category Archives: Uncategorized
Baby Boomers- A Young Customer Segment
These days people resist getting old. It doesn’t mean they don’t realize they are getting older, and wiser. Continue reading
How is digital shaping the luxury industry?
At the beginning of 2016, the luxury fashion industry saw digitalisation and eCommerce as one of the top opportunities for businesses to utilise. In 2017, Continue reading
The Fundamentals of a Successful Product Launch Event
Luxury product launch events can be complex and stressful to plan, but Continue reading
How does a Luxury Brand Extend to Masstige?
Luxury brands traditionally target a narrow and exclusive range of high-value customers. Continue reading
Brand Repositioning from Mass to Masstige, from Masstige to Luxury
Masstige is a term which refers to a product or brand located between the mass and luxury markets. Continue reading
A Quality Brief for Creating a Quality Content
Producing engaging and creative content is a vital part of any luxury brand’s marketing strategy. Continue reading
Understanding the Landscape of Marketing Technology
As any marketing manager will appreciate, the field of marketing technology is growing at an exponential rate. Continue reading
Is The Big Data finally making Marketing and Finance departments like each other?
The rise of big data means companies and organizations can now understand who their customers are Continue reading
Luxury Real Estate: Why Branding Matters Before a Brick is Laid
Luxury real estate is a product, in exactly the same way as a luxury handbag or car is a product. Continue reading